This project involved launching the first online store for a perfume brand that had previously operated exclusively offline. While the brand had strong product-market fit and loyal in-store customers, it lacked a digital presence and a system to convert online traffic efficiently. The objective was to build a conversion-ready Shopify store that could support paid advertising from day one and scale profitably.
The brand was entering e-commerce without prior online data, meaning there was no historical conversion insight to rely on. The biggest challenge was building trust quickly for first-time online buyers in a category where scent cannot be experienced digitally. The store needed to communicate quality, authenticity, and value clearly while supporting performance-driven marketing from launch.
The approach focused on creating a store structure optimized for cold traffic and fast decision-making. Instead of overloading the site with content, the experience was designed to guide users toward curated product selections and bundled offers. Special emphasis was placed on reducing choice fatigue and increasing average order value from the start.
The process began with structuring a clean, brand-led Shopify storefront supported by conversion-focused sections and simplified navigation. Key Shopify apps were integrated strategically, including Kaching Bundle App, to introduce high-converting product bundles and offers without discount-heavy tactics. The store was optimized for mobile users and aligned closely with paid ad entry points to ensure consistency from ad to checkout.
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The final setup delivered a conversion-optimized Shopify store with clear product storytelling, bundled purchase options, and a frictionless buying experience. Within the first three months of launch, the store achieved 2–3x ROAS on paid campaigns, validating both the store structure and conversion strategy. The project demonstrated how thoughtful store setup and app integration can help offline brands transition online and scale efficiently from the outset.
